Hyundai Brings The All-New I40 Tourer To 'Virtual' Life

HIGH WYCOMBE, UNITED KINGDOM – Sept 19, 2011: Hyundai brings to life the all-new i40 Tourer using innovative image recognition technology from Aurasma as part of the Company’s biggest-ever integrated advertising campaign to support the launch of the new product.

The industry-leading new Hyundai i40 application, available for free download now from the App Store and Android Market, provides consumers with the opportunity to experience the new i40 instantly through video content embedded in selected print and poster advertisements. Simply download the app, follow instructions and point at the all-new i40 Tourer advert to trigger video content where consumers can explore the features of the car, order a brochure or book a test drive.

The application features state-of-the art image recognition technology from Aurasma which showcases the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time. It is available for download for Apple iPhone 4 and Android 2.2 and above.

Andrew Cullis, Marketing Director, Hyundai Motor UK explains: “The i40 Tourer has already created a stir within the market place by providing a stylish, technologically advanced and value for money new alternative in the medium family estate car sector – dominated by more established manufacturers. We have created a campaign that really showcases our brand philosophy of ‘New Thinking. New Possibilities’. Our fully integrated campaign ensures that every consumer touch point conveys the right message to the right people. And we’ve innovated by using cutting edge mobile technology to bring the print and poster campaign to life.”

The all-new Hyundai i40 Tourer – on sale now in Hyundai dealers across the country – is a sign of how far Hyundai has come in recent years, and truly embodies where the Brand is going. It offers customers exceptional value for money with a starting price of just £18,395 on-the-road and an insurance group rating of 12E. It offers CO2 emissions from 113 g/km and class-leading fuel economy from 65.7mpg, a spacious and high quality interior, and a high level of standard equipment, premium features and intuitive technology. Also, with the lowest ‘Benefit in Kind’(BIK) cost in class, the Hyundai i40 range is an attractive alternative for company car drivers.