Design Is Becoming More Social

Design is becoming more social. Co-creation is disrupting the traditional design process and relationships between designer and manufacturer are changing. In this time of movement there is one industry that still finds it difficult to adapt to social changes, this is the automotive industry. Partly due to consumer’s conservative demands and expectations on one side and the industry’s insular status quo on the other car design often finds itself stuck in the middle. The recent Frankfurt Motor Show was a clear example, design was erratic and concepts were incoherent. Green Car Design, the online eco-design car magazine, proposes a 12 hour workshop whereby the consumer and the industry can meet to design a truly unique green car design concept!