Subaru Selects MWW Group as Agency of Record

FYI: Subaru Buyer's Guide

NEW YORK--Sept. 15, 2011: MWW Group, one of the top-ten global independent public relations firms, today announced that it has been selected as agency of record for Subaru of America, Inc. (www.subaru.com).  As agency of record, MWW Group's Consumer Lifestyle Marketing practice will spearhead a program promoting Subaru among lifestyle media and elevating consumer awareness.  

The program will draw upon MWW's consumer lifestyle and automotive experts with a wide range of media and influencer relationships in traditional and social channels.  It will also leverage Dialogue Digital, MWW Group's digital and social media marketing practice, to further engage Subaru's community of owners and enthusiasts through social media.

"Subaru is among the most innovative and exciting automotive companies in the world.  Our campaign will harness Subaru's spirit of adventure, cultural currency, and passionate community to tell the story of this iconic brand," said Michael W. Kempner, president and CEO of MWW Group.

"MWW Group impressed us with their knowledge and leadership in building high profile consumer brands, and their deep level of expertise in the automotive lifestyle sector," said Michael McHale, director, corporate communications, Subaru of America, Inc. "MWW's approach to PR will be invaluable as we craft communications strategies. As leaders in social media, they will be a strategic partner as we more fully tap into the vibrant Subaru community."

"The Subaru account will be led out of MWW Group's New York office along with a West Coast team based in Los Angeles," said David Herrick, executive vice president and general manager, MWW Group New York.  "We've built a customized team that brings the right expertise for Subaru from across our wholly-owned network."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."