Automotive Performance Brands - Yokohama Tire Announces Price Hike

FULLERTON, Sept. 12, 2011: Yokohama Tire Corporation has announced it will implement a price increase of up to 8% on all of its light and medium commercial truck tires in the U.S., effective October 1. There will be in-line adjustments, as well, which will be announced at a later date.

“Several factors make the increase necessary, unfortunately,” said Rick Phillips, Yokohama director of commercial sales, “The costs of raw materials, manufacturing and transportation remain at highly elevated levels. These, regrettably, have to be reflected in our product pricing. Notwithstanding, Yokohama remains steadfast in bringing the best commercial tires to market at competitive prices using our operational efficiencies and latest technology.”