Special Motorsports Event - Daytona 500 Winner Trevor Bayne To Speak At Charlotte SocialCrush Conference

CONCORD, Sept. 9, 2011: Roush Fenway Racing’s Trevor Bayne will serve as a guest speaker at next week’s SocialCrush interactive social business conference in Charlotte. Bayne will speak on how as a premiere athlete, he has been able to use social media, specifically Twitter to rapidly grow and better interact with his fan base.

“I’m really excited about the SocialCrush event next week,” said Bayne. “Social media has played a large role in what I’ve been able to do with my fan base at a greatly excellerated rate. Whether it’s interacting on Twitter or the video stuff we’ve been able to do at trevorbayne.com and RickyvsTrevor.com (www.rickyvstrevor.com), I think it provides us with such a great opportunity to let the fans know who we are and what we are all about.”

Bayne saw his Twitter following jump from under 10,000 to over 50,000 the weeks following his win in the famed Daytona 500 earlier this year. He will be joined by a list of confirmed speakers for the event that includes representatives from Google, Facebook, Bing, Zemanta.com, Edelman Digital and the Gilmore Business Network.

"Our attendees love to hear personal stories about how people and businesses successfully use social media to build relationships with the public,” said SociaCrush CEO Tim Moore. “Hearing directly from a sports celebrity like Trevor about how he uses Twitter to build his brand and engage his fans will be a real crowd favorite during our event. We are so thrilled to have him joining us at SocialCrush."

Bayne will speak at the event on Tuesday, Sept. 13 at 10:00 A.M. EDT, in an interview-style session that will cover topics around his use of Twitter. See below for registration details. A Roush Fenway show car will also be on hand for the event.

SocialCrush is a two-day, hands-on, interactive social media business conference which will be in Charlotte, N.C., at the Charlotte Convention Center on September 13-14, 2011. This stop on the national tour will host a group of presenters from A-list social media companies from around the world.

SocialCrush is the nation’s only 100% hype-free, hands-on, interactive social business conference dedicated to giving real people, real tools and specific know how for building business success through the power of social media.