The FIAT Brand Takes Test Drives Direct to Customers at Local Shopping Malls

AUBURN HILLS, MI--Sept. 9, 2011:

• Shopping for the latest fashion styles now includes the 2012 Fiat 500
• Consumers in 20 cities presented with convenient weekend test-drive opportunities

The FIAT brand is bringing the 2012 Fiat 500 and 500 Cabrio to shopping malls across the nation. Starting in 20 cities, consumers can get behind the wheel and experience first-hand the simple design, beautiful craftsmanship and timeless value of the new Fiat 500 (Cinquecento) models.

"Our new Fiat 500 and 500 Cabrio deliver simply more -- more Italian-by-design styling, more value and more efficiency, all intelligently tailored for our American customers," said Laura Soave, Head of FIAT Brand North America. "We want people across the country to personally experience the exceptional attributes of the Fiat 500 so they know that there is a new alternative within the small-car segment."

The FIAT brand weekend test drives kick-off the month of September and will continue through November. Product specialists will be on hand to talk with consumers about the Fiat 500 and answer any questions. All test drives will take place during mall hours, and test-drive participants will each receive a $15 mall gift card.

Locations and dates include:
Tacoma Mall, Tacoma, WA
Sat., Sept. 10 -- Sun., Sept. 11

Orland Square, Orland Park, IL
Sat., Sept. 10 -- Sun., Sept. 11

Washington Square Mall, Portland, OR
Sat., Sept. 17 -- Sun., Sept. 18

Briarwood Mall, Ann Arbor, MI
Sat., Sept. 17 -- Sun., Sept. 18

South Shore Plaza, Braintree, MA
Sat., Sept. 24 -- Sun., Sept. 25

Stonebridge Mall, Pleasanton, CA
Sat., Sept. 24 -- Sun., Sept. 25

Brea Mall, Brea, CA
Sat., Oct. 1 -- Sun., Oct. 2

Roosevelt Field Mall, Garden City, NY
Sat., Oct. 1 -- Sun., Oct. 2

Potomac Mills, Woodbridge, VA
Sat., Oct. 8 -- Sun., Oct. 9

Ontario Mills Mall, Ontario, CA
Sat., Oct. 8 -- Sun., Oct. 9

Mall of Georgia, Buford, GA
Sat., Oct. 15 -- Sun., Oct. 16

South Tower Center, Sandy, UT
Sat., Oct. 15 -- Sun., Oct. 16

Seminole Town Center, Sanford FL
Sat., Oct. 22 -- Sun., Oct. 23

Tower Center at Aurora, Aurora CO
Sat., Oct. 22 -- Sun., Oct. 23

Town Center at Boca Raton, Boca Raton, FL
Sat., Oct. 29 -- Sun. Oct. 30

North East Mall, Hurst, TX
Sat., Oct. 29 -- Sun., Oct. 30

Barton Creek Square, Austin, TX
Sat., Nov. 5 -- Sun., Nov. 6

Dadeland Mall, Miami, FL
Sat., Nov. 5 -- Sun., Nov. 6

The Florida Mall, Orlando, FL
Sat., Nov. 12 -- Sun., Nov. 13

Katy Mills, Katy TX
Sat., Nov. 12 -- Sun. Nov. 13

About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology -- the same attributes that made the original version an icon -- the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAirŪ engine with eco:Drive Application, state-of-the-art TomTomŪ Navigation with BLUE&ME Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE -- a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.