Mitsubishi Motors Announces Price Adjustment to the 2012 Mitsubishi i 100% Electric Vehicle

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CYPRESS, CA--Sept. 9, 2011 -- Due to unforeseen changes in market conditions, Mitsubishi Motors North America, Inc., (MMNA) has decided to make a pricing adjustment of $1135 to the 2012 Mitsubishi i 100% electric-powered vehicle.

The well-equipped entry-level Mitsubishi i ES model will see its net value change to $21,625*, while the premium-grade SE version of the electric vehicle will have a new net value price of $23,625*.

Despite the pricing adjustment, the 2012 Mitsubishi i remains the most affordably-priced mass-market electric car available in the marketplace today.

The pricing adjustment applies only to the suggested MSRP pricing of the vehicle. The value-oriented pricing of options such as the Cold Zone package ($150) that consists of a main lithium-ion battery warming system and heated outside mirrors and the Premium package ($2790) that includes HDD navigation system with rear camera, FUSE Handsfree Link System with USB port, steering wheel-mounted audio controls, and a DC quick charging port remain unaffected.

* ES $29,125 MSRP less $7500 federal tax credit = $21,625 after tax credit; SE $31,125 MSRP less $7500 federal tax credit = $23,625 after tax credit

About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability.