Infiniti Collaboration With Bell & Ross Commemorated By New Limited Edition Wristwatch

ROLLE, SWITZERLAND – Sept 8, 2011: Infiniti, the luxury performance automotive brand from Japan, has unveiled the Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch, engineered by the Swiss specialist time instrument maker Bell & Ross. This is the second exclusive timepiece to be revealed by Infiniti, following the launch of the special edition BR03-92 Instrument Phantom model to commemorate last year’s arrival of the Infiniti FX Limited Edition performance crossover.

The elegant watch has been designed to mark the continued and successful collaboration between Infiniti and Bell & Ross, two marques renowned for exceptional performance, modern luxury, technical perfection, and a unique ownership experience. Only 200 examples from the BR02-8 Infiniti Carbon Case Purple 8 Pro Dial series are available for purchase from any of the Infiniti Centre worldwide including the 45 outlets across Europe, at a recommended retail price (RRP) of £3,090.

Stylish yet subtle cues drawn from the partnership between Infiniti and Bell & Ross are clearly evident on this exclusive piece. The seconds pointer and eighth digit which sit on a matt black dial, sport a photo-luminescent finish in the same distinct purple colour employed by Infiniti across the globe. The number ‘eight’ is a symbol of luck in Asia, whilst also resembling the mathematical sign of infinity and the automaker’s badge when rotated on its side. As a reminder of just how special this watch is, the steel case back has been beautifully engraved with the Infiniti signature, discretely complementing the Bell & Ross insignia.

Andy Palmer, Infiniti’s Executive Vice President explains: “The Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch is a true celebration of our continued association with Bell & Ross, for which we are very proud. The new timepiece effortlessly embodies the unique qualities of both brands to offer discerning customers a rare and highly sought-after addition to their collection.”