Charlie Vogelheim Joins ResponseLogix as VP of Strategic Alliances

SUNNYVALE, CA—September 6, 2011: ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced the appointment of Charlie Vogelheim as vice president of strategic alliances. Mr. Vogelheim will help to establish lasting relationships with dealers, manufacturers and other vendors in the automotive industry.

"We are more than pleased to have Charlie Vogelheim join the ResponseLogix team. Charlie's much sought after digital expertise in the automotive industry will help to guide the strategic direction and partnerships at ResponseLogix. Through Charlie's leadership at companies like J.D. Powers & Associates, Kelley Blue Book and IntelliChoice we know that ResponseLogix and our partner dealerships stand to benefit from his unique experience. Few in our field have a pioneering legacy as strong as Charlie's and we are excited for the next phase of our company's development," said Tom Mohr, ResponseLogix President and CEO.

Vogelheim brings over 25 years of automotive industry experience to ResponseLogix including roles as executive editor at Kelley Blue Book and IntelliChoice. Vogelheim also served as vice president of automotive development at J.D. Powers & Associates where he was responsible for the International Automotive Roundtable and created the Automotive Internet Roundtable. He has also contributed to numerous website development projects with companies including AOL, Microsoft, Yahoo, Google and eBay. Recently Vogelheim was a key contributor to the newly redesigned IntelliChoice.com website.

"I am excited to join an innovative and fast-growing company like ResponseLogix where my experience in the auto industry will have an immediate impact. Throughout my career I have been fortunate to help shape leading-edge companies and industry events. I look forward to being part of the creative, high-performing team at ResponseLogix," Vogelheim said.

Vogelheim has attended most major international car shows and industry events where he is often a featured speaker. He has frequently appeared as an industry spokesman and analyst on television, print and digital media.

About ResponseLogix, Inc.

ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is key to driving internet sales. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels the customer toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn't buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for new car franchise dealers covering almost all brands of vehicle.