Commodore and Cruze Lead Holden's August Sales

SYDNEY – Sept 5, 2011: Holden’s steady sales performance continued in August with its popular home-grown Commodore and Cruze models heading Holden’s charge.

The Federal Chamber of Automotive Industries reported today Holden captured 13.1 per cent of the August new car market with total sales of 11,534 units – Holden’s best August result since 2007 and 3.5 per cent higher than the same month last year.

The August result brings Holden’s year-to-date tally to 84,923 units and 12.8 market share.

Holden’s family-friendly Commodore put in another consistent performance to record its best August since 2008 and sell 3,682 units for the month, placing it second in overall sales. Commodore’s market share also remained strong, accounting for 55.6 per cent of the large car segment in August and 56.3 per cent year-to-date.

Closely tracking Commodore was Holden’s Cruze sedan, which recorded its third consecutive month above 3,000 units.

Holden sold 3,234 Cruze sedans in August, its second-highest sales result since launch in 2009 and 35.7 per cent higher than August 2010.

Holden Director of Sales Philip Brook said Holden’s strategy to continually improve the efficiency and performance of its cars and provide customers with the right mix of products was key to its positive August result.

“We’re continuing to make a compelling case for large cars in Australia, all three Commodore engines are now E85 compatible and we’ve just announced new fuel economy of 8.9 litres for the Omega sedan,” he said.

“We couldn’t be happier with the customer acceptance of Cruze, its unique mix of style, keen pricing and fuel efficiency is drawing new customers every day.

“We’ve sold almost 10,000 Cruze sedans in the last three months, which is a significant achievement with only one body style. We expect this story to get even better when we launch the Cruze hatch later this year.”

Holden begins production of its MY12 Commodore range this week and will announce full details in the coming days.