PR Newswire Announces Media Partnership With the Frankfurt Motor Show

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FRANKFURT, Germany--September 2, 2011:

PR Newswire, the global leader of innovative communications and marketing solutions, today announced that it has signed an agreement to become the Official International news distribution partner for the 64th Frankfurt Motor show in September 2011 alongside its German partner news aktuell.

The Internationale Automobil-Ausstellung (IAA) was formed in 1897 and the first event saw just 8 motor vehicles exhibited to the public at the Bristol Hotel, Unter den Linden in Berlin.

Today it is one of the largest and most comprehensive automotive trade shows in the world and will play host to many of the leading premier car launches with more than 10,000 international journalists and more than 900 exhibitors.

Commenting on the new partnership, Lisa Ashworth, CEO of PR Newswire Europe said "This is a great partnership bringing together two market leading brands, we are pleased to be able to contribute to make this year's event the most successful ever." She added, "As the Official International news distribution partner we will also offer the opportunity for all exhibitors to access our global news and multimedia content distribution platforms at a special partnership rate."

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