Motorsports Venues - SMI to Expand KYS Parking, Streamline Event Traffic Flows
SPARTA, August 30, 2011: Speedway Motorsports, Inc. (SMI) announces the acquisition of a 143-acre parcel of land that will be used to greatly expand Kentucky Speedway parking and the hiring of professional parking and engineering services to best manage automotive and pedestrian traffic flows during venue event days.
Because of the actions taken by the Speedway, the Kentucky Transportation Cabinet (KYTC) pledged to improve surrounding highways to allow faster access to expanded parking areas.
“We learned meaningful lessons during our inaugural NASCAR Sprint Cup Series race weekend and we committed that the traffic congestion that occurred on race day would not happen again. It was important for us to act quickly and I am thrilled to report this solution, which was formed in only seven short weeks. I compliment and thank SMI Chairman and CEO Bruton Smith, Kentucky Gov. Steve Beshear and KYTC Sec. Mike Hancock for working collaboratively on this plan,” Kentucky Speedway General Manager Mark Simendinger said.
The expansive parcel located east of the 107,000 capacity facility and state Highway 35 is expected to increase available event parking by 35 percent. The speedway will further improve its parking operation by reinforcing all areas with gravel and painting guidelines to help maximize available space.
Veteran’s Security and Patrol Co., which has extensive experience managing parking during events at prominent motorsports venues such as Daytona International Speedway, Pocono Raceway and Watkins Glen International, will begin servicing the speedway in October. Kentucky Speedway will additionally retain the services of a traffic engineering company that will employ sophisticated modeling techniques to assimilate the new improvements with existing infrastructure to create the best possible traffic management plan.
SMI will invest an estimated $7.5 million in its service and parking improvements. The company has already begun engineering the newly-acquired land.
“Kentucky Speedway is a premier destination for the country’s best racing, and it’s clear that tens of thousands of people want to be right here to experience those events. The NASCAR race weekend this July was a huge success, but it did experience traffic problems, caused largely by inadequate parking,” said Gov. Beshear. “To assure visitors have an even better experience next year, we’ve worked hand in hand with SMI to plan improvements that will benefit fans on race day and Gallatin County residents year-round.”