New Toyota Yaris Delivers Affordable Quality and Best-In-Class Value +VIDEO


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EPSOM, UNITED KINGDOM – Aug 29, 2011: When it comes to buying a new car, balancing what you want with what you can afford is a familiar compromise, but the new Toyota Yaris succeeds not only in delivering the kind of features that are high on most customers’ wish list, but at prices that are eminently affordable. More than that, new Yaris offers lasting value, commanding some best-in-class residual value ratings.

Figures from CAP monitor for new Yaris estimate that, according to grade, it will hold between 39 and 42 per cent of its original value after three years or 30,000 miles, an improvement of between five and seven per cent on the previous generation. The prospect is even stronger for models fitted with the new Toyota Touch and Go satellite navigation and connected information and communications package, with the quoted RV higher by a further two points.

The TR grade – core model in the new Yaris range – demonstrates Toyota’s focus on providing as standard features that are highly desirable for today’s customers, including:

  • Toyota Touch touchscreen controls
  • 15-inch alloy wheels
  • Bluetooth
  • USB port
  • Rear-view camera (a first-in-segment for standard equipment)
  • Air conditioning
  • Leather trim details
  • Toyota Touch and Go sat-nav and connected services upgrade – free for first six months of new Yaris sales, thereafter an extra-cost option (500)
  • Seven airbags and vehicle stability control


    Watch the Yaris promo video

    The five-door 1.33-litre VVT-i TR, expected to be the best-selling model, costs 13,260 on-the-road and has a 40 per cent RV from CAP Monitor – 42 per cent with Touch and Go, the best rating in its class, up to 10 per cent higher than its supermini rivals.

    For potential customers, affordability is critical and here, again, new Yaris performs strongly. For example, the entry point to the TR grade, the three-door 1.0-litre VVT-i model, costs 214 a month on an Access Toyota personal contract purchase (PCP) plan*. And it requires just an extra 10 a month to upgrade to the 1.33-litre VVT-I SR model, kitted out with 16-inch smoked chrome alloys and trim, rear privacy glass, part-leather upholstery, sports suspension and rear privacy glass.

    The top-of-the range T Spirit, with panoramic glass roof, automatic headlights and wipers, Smart Entry and Start and dual-zone climate control, adds no more than 18 to the SR monthly PCP price.

    For added peace of mind, all new Yaris are backed by Toyota’s five-year/100,000-mile warranty.

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