Research and Markets: Opportunities in the Indian Car Infotainment Market

DUBLIN--August 26, 2011: Research and Markets has announced the addition of the "Opportunities in the Indian Car Infotainment Market" report to their offering.

“Opportunities in the Indian Car Infotainment Market”

The Indian automobile industry is among the top ten markets in the world. On account of huge growth in the automobile sector and increasing disposable income of the consumers, the car infotainment segment has emerged as one of the fastest growing segment in the car accessories market in the country. This is evident from the fact that audio systems are the biggest accessory sold in India after tyres. As per industry estimates, the car infotainment market has been valued at INR 100 crores in 2010 and is anticipated to grow rapidly in near future.

Moreover, the market is set to get a boost from the flourishing automobile sector wherein a large number of organized players are entering the country with technology oriented products and accessories. The growing urban class in the country has been presenting huge opportunities for players to launch customized and more innovative products.

The report titled Opportunities in the Indian Car Infotainment Market' provides a succinct but deep dive analysis of the current status and overall growth prospects of the Indian car entertainment sector. Studying all current market dynamics in details, we have presented a logical analysis of the present and future growth potential of the segment. The sales in the Indian car entertainment market have been studied by categorizing it on the basis of both volume and value terms.

Opportunities in the Indian Car Infotainment Market' is an outcome of comprehensive research and analysis of the Indian car infotainment sector. The research team has attempted to identify various factors that are driving the growth of the industry. The report also provides the competitive landscape of the sector in order to shed light on the operations/strategies of key players. Thus, the information available in the report is expected to enable the target audience in understanding the contemporary industry scenario.

Key findings in the report include:

1. The enormous potential of the car infotainment market in India has attracted a large number of players such as CASKA, Harman and many more which have made huge investments in the country's infotainment sector. For instance, Harman has planned to invest approximately USD 100 Million in next 3-5 yrs in the Indian infotainment market

2. The unorganized sector of the Indian infotainment sector has been posing challenges to the organized players in the industry. Since the prices offered by the unorganized players are comparatively lower, customers are inclined more towards them. Consequently, the unorganized sector accounts for around 50 per cent of the total market

3. Pioneer is the leading player in the country accounting for close to 30 per cent of the market. The key reason contributing to their growth is the large number of retail outlets established by them which is the largest among all the manufacturers.

Key Topics Covered:

1. Research Methodology

2. India Automobile Market: An Introduction

3. India Car Infotainment Market: An Overview

4. Key Market Trends & Growth Drivers

5. India Car Infotainment Market Performance & Future Outlook

6. Unorganized Sector: Posing a Challenge to the Growth of the Industry

7. Key Players

8. Conclusion

Companies Mentioned:

• Pioneer,
• Kenwood Corporation,
• Sony,
• CASKA

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