FIAT Brand to Host 'Simply More by FIAT,' an Outdoor Cinema Experience in Downtown Chicago

FYI: Fiat Buyer's Guide

FIAT Brand North America is bringing its debut commercial, "Drive-in," to life as it sets up a weekend-long celebration and outdoor cinema in downtown Chicago starting Friday, Aug. 19 -- Sunday, Aug. 21.

Attendees to the "Simply More by FIAT" experience will be able to spend an afternoon relaxing in the Cafe al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJ's performing throughout the day.

Starting at 8:00 p.m. and in true "drive-in" style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model.

Dates and Location:
Friday, Aug. 19 -- Sunday, Aug. 21
Chicago
521 N. Clark St. Between W. Grand Ave. and W. Illinois St.
Opens to the public at Noon, movies begin at 8:00 p.m.

Photo and Interview Opportunities:
 - 40 vehicles available for consumers to view double feature movie
 - Italian-themed concession stand, bocce ball and DJ
 - Movies can be seen on 52-foot inflatable screen
 - Test drive vehicles from Noon - 8:00 p.m.