Mylife Joins Upgraded Bravo Range

SLOUGH, UNITED KINGDOM – Aug 17, 2011: An impressive list of standard equipment is one of the highlights of the new Fiat Bravo MyLife, the latest car to be included in Fiat’s feature model collection of well-equipped, high value versions.

Based on the range’s Active trim, the new Bravo MyLife is powered by Fiat’s widely acclaimed MultiJet 105bhp diesel engine. But it’s the additional equipment that makes the car stand out, especially as much of it gives the Bravo MyLife a distinctive, sporty look.

The long list of equipment includes 16-inch alloy wheels, Blue&Me entertainment and communication system, leather steering wheel with audio controls, ESP stability control, air conditioning, electric front windows and driver, passenger and side airbags.

Part of the Fiat range, the MyLife cars are not limited editions. They focus on style and technology, with a special emphasis on choice, value for money and an impressive standard features list. Original and distinctive, MyLife cars combine design with eco-friendliness in a single product.

“We’re pleased to bring Bravo into the MyLife model strategy which offers customers the best value proposition within the core segment of each model range,“ says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.

“MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.”

The Fiat Bravo 1.6 16v MultiJet 105 MyLife costs £17,500 OTR.

Meanwhile, the already successful Bravo Active version has been given a more stylish look with the help of a special gloss-black finish B pillar, new piano black upper and lower front grille, chrome upper front grille frame and chrome door handles.

Fiat Bravo Active pricing starts at £15,200 OTR for the 1.4 Active 90hp, rising to £17,200 OTR for the 1.6 16v MultiJet 105 Active Eco.