New Luxury Brand "ETERNITI MOTORS" on the Horizon +VIDEO

LONDON - August 16, 2011: Mark Carbery, former head of communications for Daewoo Cars (UK) and board member responsible for European PR strategy, appears to be part of a new British-based effort to launch a new luxury brand "ETERNITI MOTORS." The first vehicle, which is expected to be unveiled at the 2011 Frankfurt Motor Show will be called "Hemera."

In a rather cryptic press release issued early today, Mr. Carbery merely provided the sketch shown above and the following text:

A new luxury car brand is coming.
A different kind of luxury car brand.
A luxury car brand from London.

The following video is purported to be produced by Eterniti Motors

Most recently, Mark Carbery has been associated with CAR DESIGN RESEARCH, an automotive design and marketing consultancy that's also based in the UK. Whether CDR is a part of the new venture, or it is something separate, it is as yet unknown.