Mitsubishi Launches Facebook App - 'My Mitsubishi'

SYDNEY – Aug 16, 2011: Mitsubishi Motors Australia Limited (MMAL) announced the launch of My Mitsubishi, a social media application that for the first time in Australia, allows customers to book a service through the company’s popular Facebook page.

Vice President of Marketing and Brand Management, Paul Unerkov, said “We see ‘My Mitsubishi’ as a natural extension of our constantly evolving social media strategy. It as an invaluable tool for our customers to use to interact with Mitsubishi products, people and customer care, and now they can book a service there too.”

The Mitsubishi Motors Australia Facebook page has been online since August 2010 and has quickly developed a loyal and passionate following. It’s an open forum for Mitsubishi owners and enthusiasts to get the latest news, events and share their own Love That Car moment. Now with the addition of the new My Mitsubishi app the company has opened the door for a one-stop shop for all Mitsubishi customers’ vehicle needs.

My Mitsubishi allows the user to view the entire range, book a test drive, locate dealers, request a brochure and book a service all without leaving the Facebook page.