Chrysler UK Joins Motor Codes In New Satisfaction Drive

SLOUGH, UNITED KINGDOM – Aug 12, 2011: Chrysler UK has launched a nationwide scheme in the UK, using the Motor Codes survey format, to demonstrate its commitment to customer satisfaction.

Joining forces with Motor Codes, the industry regulator, will enable Chrysler UK – which includes the Chrysler and Jeep brands – to use the government-backed ‘Code Survey’ to monitor its dealers’ standards and find ways to further raise them.

To achieve fast responses in this industry-first for sales satisfaction, the company will use email and the internet as the communication base with customers. Each week they will be invited, via a secure link to the Motor Codes website, to take part in a short survey following servicing or repairs to their car.

Dealers will see a live ‘satisfaction score’ appear on their own Motor Codes profile page which customers will view when using the Code’s ‘Garage Finder’ tool. With this they can make an informed decision on where to take their car, based on the feedback of other garage customers.

Launched this month, the national survey results are already starting to come through and reveal that 94 per cent of respondents registered ‘Overall Satisfaction’ and 96 per cent would recommend the company to ‘Friend or Family’.

“We still have much work to do as we strive to raise our standards even higher,” says Metin Tahsin, customer relationship manager, Chrysler UK. “However, the Motor Codes scheme will provide even greater peace of mind to customers, as our dealers publicly demonstrate their high standards.”