Toyota Gives Platinum Level Approval to Asian American Journalists Association National Convention in Detroit, August 10-13

FYI: Toyota Buyer's Guide

DETROIT--Aug. 9, 2011: Toyota Motor Sales (TMS), U.S.A., Inc. is serving as the platinum-level sponsor of the Asian American Journalists Association (AAJA) 22nd Annual National Convention, held August 10-13, 2011, in Detroit.

Hundreds of out-of-state visitors will be converging on the Motor City as this year's convention addresses the new landscape of journalism with a fresh array of hands-on workshops to teach multimedia skills, courses on leadership training, and a variety of opportunities that keeps AAJA members current professionally and technologically in an ever-changing industry.

"We support AAJA's commitment to diversity in order to incorporate different viewpoints into newsrooms across the country," said Jennifer Quong Chung, broadcast communications manager at TMS and an AAJA member since 1982. "Through technology and mass media consolidation, journalism is changing and evolving in the U.S.  Yet, the role that the Fourth Estate plays today in modern America remains just as important as during the formation of this country nearly 235 years ago."

Founded in 1981, the AAJA is a non-profit professional and educational organization with more than 1,400 members today. AAJA serves Asian Americans and Pacific Islanders by encouraging young people to consider journalism as a career, developing managers in the media industry, and promoting fair and accurate news coverage.

AAJA uses the term "Asian Americans and Pacific Islanders" to embrace all Americans – both citizens and residents – who self-identify with one or more of the three dozen nationalities and ethnic groups in East Asia, Southeast Asia, South Asia, the Middle East and the Pacific Islands. The organization uses this term to refer to these communities at large, as well as to its membership which includes representatives from all these regions.

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion.  Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.