Research and Markets: Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning

SEE ALSO: Electric Vehicles - Solution or Diversion?
SEE ALSO: EV-MOTORING.COM

DUBLIN--August 8, 2011: Research and Markets has announced the addition of Frost & Sullivan's new report "Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning" to their offering.

“Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning”

Overview of Over 100 EV Models Announced for Launch Before 2017

This study presents a comparative analysis of North American OEMs EV launch strategy, product and price positioning. It introduces the North American EV market, its size, the participants and their key models line-up. This study also draws top level comparison of vehicle features and price, key enablers in various parts of the North American market and business models followed by various OEMs to promote sales of these electric vehicles. This study also includes the competitive dynamics followed by OEMs in North America by profiling them based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and torque, and future line-up of models.

Research Overview

This report presents launch strategy, product and price positioning, OEM strategies, key enablers, and business model overview. It offers the market size, key market participants, and their base models line-up and pricing for launch. This study draws comparisons among vehicle features and various OEMs to promote sales of these electric vehicles (EVs). It profiles OEMs' competitive dynamics based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and motor torque, and future model line-ups. In this research, Frost & Sullivan's expert analysts thoroughly examine the following EV markets: neighborhood EVs (NEVs), city EVs (CEVs), extended-range EVs (E-REVs), plug-in hybrid EVs (PHEVs), and high-performance EVs (HPEVs).

Market Sectors

Expert analysts thoroughly examine the following market sectors in this research:

• Neighborhood EVs (NEVs)
• City EVs (CEVs)
• Extended-range EVs (E-REVs)
• Plug-in hybrid EVs (PHEVs)
• High-Performance EVs (HPEVs)

Companies Mentioned:

• Nissan Leaf
• Mitsubishi
• Th!nk City
• BYD e6
• Chevrolet Volt

For more information visit Research and Markets.