MediaTrac's LoyaltyTrac Platform to Power CIMA Loyalty Rewards for Auto Dealers

SAN RAMON, CA--Aug. 8, 2011: Well managed loyalty programs with superior customer interaction and follow-up can result in members spending on average twice as much per year as compared to non-members. MediaTrac, a leading provider of customer loyalty and retention programs for auto dealerships, today announced that it has signed an agreement with CIMA Systems to use MediaTrac's leading rewards-based loyalty and retention platform, LoyaltyTrac, to power a new comprehensive multi-level customer loyalty rewards program: CIMA Loyalty Rewards.

CIMA Loyalty Rewards will be marketed by CIMA Systems and provide auto dealers with a fully integrated suite of tools to institute a customer loyalty program and manage the program with superior customer interaction and follow up. CIMA Loyalty Rewards will help grow sales and service business, while increasing customer loyalty and retention.

"It has always been our policy to listen to our dealers and add the best in technology to help them stay competitive. Our dealers have asked for us to provide them a loyalty rewards program and we teamed up with MediaTrac's LoyaltyTrac due to their advanced technology in this area. The addition of CIMA Loyalty Rewards to our existing product set allows us to continue to remain the most advanced and complete Owner Marketing Communications System in the industry. CIMA Loyalty Rewards enables dealers to manage every possible customer touch point, be it email, phone, text, social networks, blog, loyalty rewards, etc. Dealers now have the most comprehensive and effective loyalty rewards program on the market," said Gary Nixon, President and CEO, CIMA Systems.

CIMA Loyalty Rewards works as follows: The LoyaltyTrac rewards-based loyalty and retention platform comes into play at the beginning of the cycle with the purchase of a vehicle or a visit to the service lane. Taking a page from the American Express card program, the customer has the choice to receive a no-cost base loyalty membership or can upgrade to a silver, gold or platinum-level membership, all which have additional premium program benefits. Members embrace the program because they earn points for each dollar spent which can be redeemed for future services and vehicle purchases.

With CIMA Loyalty Rewards, CIMA Systems and LoyaltyTrac will work hand-in-hand to significantly increase a dealership's interaction with customers and prospects through automated, interactive and timely communication that result in higher customer satisfaction, sales and productivity. CIMA Systems works like a virtual Business Development Center, using multi-platform marketing and communications to enhance customer loyalty and drive vehicle, service and parts sales to dealerships. It can replace from one to four vendors and drive down expenses while providing dealership management with insightful demographic insight and sales and marketing data to fine-tune their sales and marketing efforts.

CIMA Loyalty Rewards will encourage customers to manage their membership activities and interact with the dealership. Members respond well and spend more when they do. An average customer pay RO for a member generally exceeds a non-member; they tend to visit twice as frequently and over the year spend twice as much at the dealership.

"LoyaltyTrac service reward members spend on average twice as much per year as compared to non-members because they visit the participating dealership twice as frequently as non-members do," commented Michael Gorun, Managing Partner at MediaTrac. "CIMA has the best customer lifecycle management technology in the industry. Joining the two together and creating CIMA Loyalty Rewards will provide a powerful new tool for CIMA dealers. I am excited to see the boost in results I am sure CIMA dealers will soon be enjoying."