Mazda Maintains Momentum in July

VICTORIA, AUSTRALIA – Aug 3, 2011: Mazda Australia has built on its record-breaking first half year with a solid July performance with a total of 6,984 new Mazdas finding homes.

Segment-topping sales from both the Mazda2 and Mazda3 were combined with consistent performances across the Mazda range to secure the company’s second-best ever July result.

Mazda2 sales stepped up in July, placing the stylish city car at the top of the light car segment for the second consecutive month. Due to its strong sales performance so far this year, Mazda2 sales are up an impressive 23.6 per cent year-to-date compared to the same period last year.

Buoyed by updates across the Mazda2 range the stylish light car has secured a 13.1 per cent segment share year-to-date.

Mazda3 once again earned the title of Australia’s best-selling small car in July, further confirming its status as the country’s best-selling small car year-to-date with an 18.4 per cent segment share.

Mazda Australia managing director, Doug Dickson is pleased with the brand’s start to the second half of the year.

“While Mazda2 and Mazda3 were the standout performers in July it’s pleasing to see solid sales across the whole Mazda range” he said.

“The July result has put us on the right track for a strong second half of the year. With New Mazda3 and All-New BT-50 just around the corner we’re optimistic that we can build on the sales progress we have made so far this year. These are both very important cars for Mazda and we look forward to introducing them to Australian car buyers in the not-too-distant future.”