Holden Commodore Back On Top

VICTORIA, AUSTRALIA – Aug 3, 2011: Holden recorded another solid sales performance in July with Australia’s favourite family car, the Commodore, returning to number one position in the annual sales race.

According to figures released today by the Federal Chamber of Automotive Industries (FCAI), Commodore reclaimed year-to-date market leadership and was also the best performing vehicle for the month with 3551 sold and a 53.2 per cent share of the large car segment.

Commodore’s baby brother, the Adelaide-built Cruze added to its incredible 2011 sales performance, with Australians snapping up more than 3000 units for the second consecutive month.

The popular small car range, which features the most fuel-efficient car built in Australia, was the number two small car in July with 3123 units sold and a 16.9 per cent share of the small car segment. It was Cruze’s best July sales performance since its 2009 launch.

Other strong performing Holden carlines included the family-friendly Series II Captiva range which continued its steady performance with 1083 sales of Captiva 7 (765 units) and Captiva 5 (318 units) for the month.

Overall, Holden’ recorded a solid July market share of 13.4 per cent, selling a total of 10,819 units.

Holden Director of Sales Philip Brook said July was a sound month for Holden across a number of carlines, which was reflected in Holden’s steady market share.

“Our strong July results come off the back of some great locally-built product. Commodore sedan and Sportwagon models continue to draw plenty of attention in our showrooms while the customer reaction to the Series II Cruze has been quite phenomenal,” Mr Brook said.

“We plan to build on this momentum in the second half of the year as we continue to roll out new models across the Holden range.

“Our next-generation Barina and locally-designed Cruze hatch are just around the corner and we expect the launch of these models to cap off a strong year.”

Year-to-date, Holden has sold 73,389 vehicles and has a market share of 12.7 per cent.