Young Men and Women Divided on Digital Advice When Buying Cars

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Raleigh, N.C. August 2, 2011; More than 20 percent of young professionals plan to purchase a car within a year, according to new research from Capstrat. The national survey looked at the purchase decisions of more than 400 Millennial consumers, aged 22 to 30. More than 80 percent of Millennial buyers said they would consider both new and used cars.

The survey also found some interesting gender differences in buying behavior:

* Women were more likely to consider consulting the web and/or their spouse/partner when making decisions about buying a car.

* Men were more likely to look for information from professionals, like a sales associate or a dealer.

* However, both men and women are very trusting of information from the company they're buying from when purchasing a car. (58 percent). PS - Think you know millennials? Think again. Capstrat's research uncovers how the generation with an annual buying power of over $2 trillion makes life-changing purchasing decisions: http://www.capstrat.com/insights/millennials/