GM's Nesbitt Tells All" Innovation, Growth in Automotive Design & Production


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DETROIT--Aug. 1, 2011: Bryan Nesbitt knows a thing or two about collaboration and creativity. The vice president of Shanghai-based General Motors International Operations Design and "Brand Champion" for Chinese vehicle manufacturers Wuling and Baojun, tells Automotive Design & Production in its July/August issue: "You want to inspire and encourage your team to look out of the box and find ways to spawn creativity. It can be a very small world if you're just looking within the context of automotive." The man behind many vehicle designs --including the iconic PT Cruiser (yes, he worked at Chrysler, too) --explains the keys to inspiring creativity, the power of influence, and the role of communication in the design process.

Also in the July/August issue:

  • Plastics developments: including a polycarbonate roof for a royal wedding.
  • Analyses of the 2012 Hyundai Accent, Prius v, Acura TL, and Saab 9-4X.
  • Advances in safety technology from TRW Automotive.
  • How Ford is achieving flexible assembly plants.

These stories, full magazine content, and web-only information including a regularly updated blog can be found at Autofieldguide.

Founded in 1934, Automotive De sign & Production is a bi-monthly magazine published by Gardner Publications Inc. The magazine reaches select design, engineering, management, and operations personnel at automotive manufacturers and suppliers. The magazine covers the auto industry from design through production, with particular emphasis on product and process technologies. For subscription requests, contact: Automotive Design & Production Magazine, 6915 Valley Ave., Cincinnati, OH 45244-3029.

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