Citroën Rolls Out Newest DS4 Model

LONDON--July 28, 2011:

French car manufacturer, PSA Peugeot-Citroën, is using Vibrant's new Aura contextual advertising unit to raise awareness of the newly launched Citroën DS4 hatchback. The campaign will run until the end of September 2011, across Auto and Lifestyle sites within Vibrant's network of 6,000 premium publishers.

Aura is designed featuring a transparent overlay which revolves 360degrees allowing brands to obtain maximum impact and prominence on the page when the consumer interacts with the ad. The Vibrant Aura unit works particularly well for product launches, as it allows advertisers with clear, bold imagery in their creative to make the brand the hero - utilising online video in a new way.

Jonathan Kopitko, Account Manager, OMD, says, "This new Aura unit gives the campaign maximum visual impact for the brand - allowing it to 'pop' out of the page. Together with the keywords allowing the advertising to appear in relevant content, ensures that the New Citroën DS4 campaign will be seen by the target audience."

Martin Forbes, Senior Vice President, Corporate Operations at Vibrant, comments, "Vibrant continually raises the bar for the industry with new contextual products and creative solutions that deliver results for top advertisers and brand experiences for 238 million unique users. The Aura unit animates the ad on the screen, and with the transparent overlay gives the display message an almost 3D quality, something that clearly has appeal and relevance for the automotive industry."