Spanish Language Facebook Adds Nissan

FYI: Nissan Buyer's Guide

WASHINGTON--July 22, 2011: Nissan Americas will unveil its Spanish-language Facebook page tomorrow at the National Council of La Raza (NCLR) Annual Conference, reinforcing its commitment to the Hispanic community and its long-standing relationship with NCLR. NCLR Family Expo attendees will be among the first to experience the Nissan's latest social media effort, which will offer Spanish-language information on Nissan's vehicles and provide the Latino community with a forum to express themselves and embrace their diversity.

"Research shows that Latinos -- who make up a rapidly growing demographic segment with a high proportion of young people -- are using social media to find their voice and engage with consumer brands," said Erich Marx, Nissan's director of Interactive & Social Media Marketing. "At Nissan, we recognize how important social media has become within the Hispanic community and view our Spanish-language presence on Facebook as a critical channel for connecting with the Latino community."

At the conference, Nissan also is a sponsor of NCLR's Lideres Summit and, as part of the Summit, will conduct a workshop on social media aimed at helping students age 14-25 to better understand and prepare for career opportunities in social media marketing. The workshop will feature experts from Nissan and the company's social media and Hispanic ad agencies, TBWA Chiat/Day, Team Ignition and Impacto, who will emphasize the skills students will need to be competitive in an evolving market environment. NCLR's Lideres Initiative is a national program designed to create opportunities for Latino youth to elevate their influence as leaders in the United States.

"It is great to be working with Nissan and NCLR; who are both very proactive in bringing a greater voice to the Latino community," said Victoria Negrete, CEO at Impacto, Nissan's Hispanic PR agency. "We invite everyone to come join NCLR and Nissan at the conference, and learn more about the issues and opportunities that are important to U.S. Latinos."