Porsche Consulting to Establish U.S. Subsidiary

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ATLANTA--July 13, 2011: Porsche Consulting, a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG in Stuttgart, is setting up a subsidiary in the USA. Porsche Consulting Inc. headquartered in Atlanta, Georgia, will commence operations in October with ten consultants. It will be the third foreign subsidiary after Milan in Italy and Sao Paulo in Brazil. "In the past five years we have generated income of approximately 20 million U.S. dollars with local customers in the USA. That is positively crying out for a local presence. We are pleased to be able to announce this step," says Norman Firchau, President and CEO of the new subsidiary Porsche Consulting Inc. in the USA.

Porsche Consulting is also growing in Germany. Approximately 50 new consultants are to be taken on in the current year. The recruitment focus is on (industrial) engineers having majored in vehicle and automotive technology, mechanical engineering, manufacturing industry or aerospace but also economists having majored in production, logistics, procurement and purchasing, development or sales.

Porsche Consulting is a leading consulting company in Germany. Working on behalf of their customers -- ranging from the global business group to the SME -- consultants optimise processes from production to supplier management, in research and development, marketing, in sales and in administration. Customers hail from the most diverse sectors such as the automotive industry, mechanical and electrical engineering, the construction industry, the aerospace industry, the consumer goods industry, commerce, banking and insurance, the health sector, traffic and transport.

In addition to Lean Management, namely the reduction of activities that do not add value, the elimination of waste and the rise of value creation, the U.S. subsidiary will focus on Supply Chain Management and on optimising research and development processes. In the process, Porsche Consulting Inc. aims to generate 20 percent of its revenue with Porsche and Volkswagen and 80 percent with existing and new customers in the USA. Previously, management consultancy in the USA catered first and foremost for customers from the automotive industry, aviation, electrical engineering and tourism sectors.

Porsche Consulting GmbH is a leading consultancy in Lean Management in its German home market. It is a pioneer in transferring Lean Principles from manufacturing to supplier management, research and development, marketing and sales, and administrative processes. The company advises global groups and SMEs from a whole range of industries: automotive, mechanical engineering, aerospace, pharmaceuticals, and health care as well as service providers such as banks and insurance companies. Porsche Consulting GmbH is headquartered in Bietigheim-Bissingen, near Stuttgart, Germany. The Group generated revenues of 60 million euro and employed a staff of 250 professionals in 2010.

About Porsche Cars North America

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera Gran Turismo. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 195 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand's 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. At the core of this success is Porsche's proud racing heritage that boasts some 30,000 motorsport wins to date.