Saab Picks Microsoft Dynamics CRM To Improve Its Call Center

FYI: Saab Buyer's Guide

ROYAL OAK, MI--July 12, 2011: First Tech Direct, LLC, a leading provider of Microsoft Dynamics solutions, announced that Saab Cars North America (SCNA), the company responsible for marketing and distributing Saab vehicles throughout North America, selected Microsoft Dynamics CRM to improve their call center operations and efficiency.

SCNA was looking to leverage their existing Microsoft investments by utilizing a CRM system that provided better visibility and reporting capabilities in order to share information across the organization. With Microsoft Dynamics CRM, SCNA will be able to provide world-class customer service that will now match the quality of cars they represent.

"Organizations want value and we realize it is worth more than software costs. It includes costs associated with hardware, training, consulting, customization, integration and maintenance," states Craig Whaley, CIO, Saab Cars North America. "This solution will provide us with a better view on our customer relationships and allows us to link the customer with the vehicle."

"First Tech Direct is delighted to include SCNA among our growing list of companies using Microsoft Dynamics CRM. The reduction in data entry, sharing of information and greater collaboration will allow SCNA to accurately track all information pertaining to a customer and their vehicle on a more efficient scale," said Jack W. Ketelhut, Vice President of Sales and Marketing.

About Saab Automobile AB and Saab Cars North America

Saab cars reflect the brand's unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium carmaker with a distinguished history of innovation. It is recognized for its pioneering role in turbo charging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs approximately 3,800 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhattan, 70 km north of Gothenburg. Saab Cars North America is located in Royal Oak, Michigan, employing approximately 45 people responsible for sales, marketing and administration duties for the North American market.

About First Tech Direct

First Tech Direct delivers industry expertise as a leading provider of Microsoft Dynamics® business solutions, including Microsoft Dynamics® AX, Microsoft Dynamics® GP, Microsoft Dynamics® SL and Microsoft Dynamics® CRM. Our team of CPAs, MBAs, Microsoft Certified Professionals, and Microsoft Certified Master Consultants are committed to help organizations plan and implement total business solutions. First Tech Direct also provides PTC®s, The Product Development Company®, range of Product Lifecycle Management (PLM) solutions for discrete manufacturing companies. Our expertise with improved information access and management, system integration, custom development, training and proven methodologies will help organizations leverage the technology that we provide to stay profitable and competitive in today's economy.