Graj + Gustavsen Retained by Harley-Davidson Motor Company

NEW YORK--July 6, 2011: Graj + Gustavsen an integrated branding firm known for building consumer brands, today announced that it was retained by Harley-Davidson Motor Company to advise the company on strategic branding initiatives relating to the brand's apparel and apparel-related accessories.

“A true pioneer and one of the most recognized and beloved brands in the world, Harley-Davidson is a unique lifestyle brand with a strong sense of community among its consumers”

"A true pioneer and one of the most recognized and beloved brands in the world, Harley-Davidson is a unique lifestyle brand with a strong sense of community among its consumers," said Simon Graj, Founding Partner of G+G. "We are thrilled to be working with them to build on the tremendous strength of the brand."

About Graj + Gustavsen

Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.