Mazda Celebrates A Jubilant June To Secure A Record First Half

VICTORIA, AUSTRALIA – July 6, 2011: Mazda Australia has recorded its best ever June sales result, posting 8,626 sales according to VFACTS figures released yesterday.

Strong sales through the first six months of 2011 have earned Mazda Australia its best ever first half, with a record 43,796 new passenger and light commercial vehicles sold year to date.

This is 2% percent better than its previous best first half recorded in 2010, ensuring that Mazda remains Australia’s favourite import brand and fourth overall.

The recently refreshed Mazda2 has continued its sales momentum, posting an outstanding all-time sales record of 1,907 units in the month of June to finish top of the light segment.

The ever-popular Mazda3 also recorded a new high, posting 4,212 sales. This figure makes the Mazda3 Australia’s best-selling car year to date and lifts the Mazda3’s segment share to an impressive 18.5%.

The rest of the Mazda range has also continued to deliver in June, helping Mazda record its best ever first half with a total of 32,902 passenger car sales and a remarkable 11.8% share of the passenger car market year to date.

Mazda Australia managing director Doug Dickson is pleased with the strong start to 2011. “We’ve seen some exceptional sales results across the whole Mazda range, particularly with Mazda2 and Mazda3. It’s been a great way to finish the first half of 2011 and with the facelift Mazda3 including the SP20 SKYACTIV model and the All-New BT-50 set for launch late this year, we expect to maintain that sales momentum throughout the second half of the year.”