Study Shows Car Shoppers Wonder Who Sells the Leaf and the Volt - Maybe Nissan and Chevrolet Should Advertise On The Auto Channel!

Car Makers Flushing $$$ Down The Search Page Toilet

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Washington DC June 27, 2011; The AIADA newsletter reported that while some consumers are curious about the unfamiliar technology behind the all-electric Nissan Leaf and plug-in hybrid Chevrolet Volt, others are curious about something far more fundamental: Who sells the car?

Automotive News reports that an independent market research study has found that people shopping for the new electric-technology cars aren't entirely clear on where to buy them. Nearly 70 percent of the shoppers had no idea that Nissan makes the Leaf, (how much money has Nissan wasted in their marketing efforts?.

According to the study about 55 percent of those in the market for an electric car also couldn't connect the Leaf's chief rival, the Volt, with Chevrolet.

Just 17 percent of consumers polled knew that Nissan sells the Leaf. Another 13 percent incorrectly believed the car is offered by other brands, including Chevrolet and Toyota.

"We've learned that most consumers shopping for an all-electric vehicle are new to the Nissan brand," said Jon Brancheau, Nissan vice president of marketing. "This presents a tremendous opportunity to Nissan as we introduce new consumers to our lineup (Huh?).

Click here for more on consumer awareness of electric vehicles entering the market.