Motorsports Business - NASCAR Team Properties Named Top Sports Licensing Program

CHARLOTTE, June 16, 2011: NASCAR Team Properties was named Best Sports Program of the Year by the International Licensing Industry and Merchandisers' Association (LIMA) on Tuesday night at the annual International Licensing Expo in Las Vegas, Nev.

Just one year into its formation, NASCAR Team Properties was recognized by its peers in the licensing industry worldwide as having put together a landmark program which continues to transform the business.

NASCAR Team Properties manages the intellectual property rights for NASCAR and participating teams in the key licensing categories of apparel, die-cast collectables, toys and trackside retail.

Since its launch last year, NASCAR Team Properties has signed on renowned companies such as Lionel Electric Trains, Motorsports Authentics, Spin Master Toys and Walmart with a signature retail program. Additionally, the new model has created an easier, more streamlined process for licensees through the accumulation of collective rights and approval processes. NTP is designed to be more beneficial to the teams, sponsors, retailers, NASCAR and the fans by providing opportunities to enter licensing and retail partnerships that offer a wider selection of products and more exposure to consumers.

“This recognition as Best Sports Program of the Year is a testament to the hard work by NASCAR and its teams in a short period of time,” said Blake Davidson, vice president, NASCAR licensing and consumer products and board member of NASCAR Team Properties. “It exemplifies what a collective effort on the part of traditionally competitive business partners can accomplish to push the sport forward. Simply put, NASCAR Team Properties allows us to make more significant licensing partnerships that benefit the sport, especially our fans.”