Ford Gives Some Worthy Not-for-Profits the Wheels to Do Their Work Company

- Non-profit driven program begins Wednesday, June 15, 2011 with four Los Angeles area organizations participating

- Pablove, Keep A Breast, A Better LA and Stoked LA have been selected as the partners

- Each organization to be equipped with a 2012 Ford Focus, team of filmmakers and financial empowerment to fulfill their critical philanthropic missions

- Individuals can log on to www.thepeoplesfleet.com throughout the 13-week program to experience weekly webisodes profiling each of the non-profits' work

- The People's Fleet participant organizations will have the chance to receive an additional Ford Empowerment Grant for five thousand dollars

LOS ANGELES--June 15, 2011: Following a successful pilot launch last year, Ford announced the return today of The People's Fleet program to Los Angeles. �The 13-week long program engages four non-profit organizations and equips them with resources to accomplish their philanthropic missions. � �

Selected organization's participating in The People's Fleet will receive a 2012 Ford Focus, a team of filmmakers and additional resources to conduct their important work in the Los Angeles community. The work of each organization will be highlighted in the form of weekly webisodes on the program site The People's Fleet for individuals to follow along and learn how they themselves can engage more in their community.

The four participant organizations selected to join The People's Fleet for 2011 are: Pablove, an organization dedicated to the daily fight against childhood cancer; Keep A Breast, dedicated to eradicating breast cancer by exposing young people to methods of prevention, early detection and support; A Better LA, focused on mobilizing the knowledge and skills of the Los Angeles community to inspire everyone to dream work and play without fear; Stoked LA, committed to empowering youth from underserved communities to achieve a more successful future by providing programs based the actions sports culture.

In order to be selected, all four participating organizations had to identify specific projects and tasks that would require use of the 2012 Ford Focus. Throughout the three-month program, organizations will be tracked and measured on their success, with volunteers and members of The People's Fleet community being called on to help support those efforts.

The community element, dubbed The People's Project, will serve as a call-to-action for members of the program community to rally around specific projects and tasks. The community will be continuously engaged through social media platforms administered by Ford and the individual organization websites. Fresh content will be updated weekly for participants and followers to learn more about activities taking place. Individuals can also join in the activities and help their chosen organization accomplish specific tasks. A system of points will be assigned based on ranking system for how engaged and active participants are in the program. Any organization that reaches 100,000 points will win the five thousand dollar empowerment grant.