Rolls-Royce Opens New Dealership In Montreal

MONTREAL – June 14, 2011: Rolls-Royce Motor Cars has opened a new dealership in Montreal, the third franchise to be established in Canada. The move heralds a return to Quebec for Rolls-Royce after an eight year absence.

Norman Hébert and Gad Bitton, principal senior executives of Première Automotive Partners and respectively the Presidents and CEOs of Groupe Park Avenue and Holand Automotive Group, were awarded the Rolls-Royce franchise rights. “We’re thrilled to be able to offer Rolls Royce motor cars to discerning customers in Quebec. The purchase of a Rolls-Royce is a unique and highly personalised process and we tailor our service to every client’s individual needs. We also offer a full after sales service for these unique and entirely hand-built motor cars.”

Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said: “North America is Rolls-Royce’s largest market. With the addition of our new Montreal franchise, partnering our Toronto and Vancouver dealerships, we can now serve our customers wherever they may be in Canada.”

The Quebec City and Halifax clientele will soon have an opportunity to meet the senior executives of Rolls-Royce Motor Cars at presentations of the company’s super luxury motor cars to be given over the coming months. Moreover, in addition to its promise as a sales location, the new Montreal Rolls-Royce dealership will be the setting of entertainment in the form of cultural and philanthropic events scheduled throughout the year.