Consumer Performance Brands - Yokohama Tire Corporation To Adjust Prices On All U.S. Commercial Truck Tires July 1

FULLERTON, June 13, 2011: Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires sold in the U.S., effective July1. There will be in-line adjustments, as well, which will be announced at a later date.

The rising cost of raw materials was cited as the primary reason for the increase, according to Rick Phillips, Yokohama director of commercial sales. “Further, other factors also influenced the increase, such as the costs associated with manufacturing and transportation, which continue to escalate.”

Phillips said that despite the cost increase, “Yokohama will continue to bring the best commercial tires to market at competitive prices using our operational efficiencies and latest technology.”