They're Number One: Progressive Car Insurance

MAYFIELD VILLAGE, OH--June 9, 2011: Keynote Competitive Research has named Progressive.com, the car insurance website for Progressive, the best insurance website on its Q2 2011 Insurance Carrier Scorecard. Progressive has been the highest-rated insurance website on 17 of the last 18 Keynote Scorecards published since 2000.

“Progressive has traditionally been one of the most innovative [carriers] when it comes to user experience and the online quoting process.”

“Our goal is to make it as easy as possible for our customers to connect with us -- from buying insurance to updating and managing their policies,” said Toby Alfred, general manager of customer acquisition at Progressive. “However they want to connect, we’re there. We’re proud of our continued recognition from Keynote as the number one insurance website.”

According to the Q2 2011 Scorecard, “Progressive has traditionally been one of the most innovative [carriers] when it comes to user experience and the online quoting process.” Scorecard analysts noted Progressive’s use of consumer-friendly technology during the quoting process, such as making it easy to change vehicles, and for making it easy to understand differences between coverage levels. Analysts also noted improvements to Progressive’s mobile apps, including the ability to submit glass claims and photos of damage following an accident.

In addition to being number one overall, Progressive finished first in seven of the nine categories and tasks including:

• Functionality
• Privacy and Security
• Quality and Availability
• Get Insurance
• View Policy Information
• Check and Pay Bill
• Get Service

Keynote Competitive Research, the industry analysis group of Keynote^®Systems, Inc. , produces the Scorecard by rating insurance websites based on how easy it is for shoppers to do things like get a quote and buy car insurance. To create the Scorecard, Keynote analysts reviewed websites and interviewed company representatives from 11 well-known insurance companies. Keynote is a leading authority on mobile and Internet sites.