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BMW Group U.S. Reports May 2011 Sales


PHOTO (select to view enlarged photo)

BMW X3 and 5 Series sales lead the way

MINI sets the pace, sales up 46.3% - Year-to-date


WOODCLIFF LAKE, NJ - June 1, 2011: The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 26,452 vehicles, an increase of 19.7 percent from the 22,092 vehicles sold in the same month a year ago.  

Year-to-date, BMW Group is up 18.7% on sales of 116,656 in the first five months of 2011 compared to 98,254 in the same period in 2010.

"This month, BMW and MINI sales progress continues in what's clearly a yo-yo economy as consumer sentiment varies from optimism to pessimism month-to-month," said Jim O'Donnell, President and CEO, BMW of North America.   "We believe it's having a steady run of new models as we've just added the new 6 Series Convertible to the new X3 and 5 Series to further drive BMW sales, and MINI is no different because of the new Countryman as well as higher gas prices increasing small vehicle focus." 

BMW Brand Sales
Sales of BMW brand vehicles increased 15.6% in May for a total of 20,651 compared to 17,859 vehicles sold in May 2010.

Year-to-date, the BMW brand is up 13.0% on sales of 92,068 January through May compared to 81,450 sold in the first five months of 2010.

In May, best performing vehicles included the new BMW X3 SAV.  On sale in the U.S. since mid-January, the new X3 has sold 10,337 compared with 2,715 in the same period of 2010, a 280.7% increase.  The BMW SAV segment (X3, X5, X6) continues growing with sales for the year-to-date up 43.9% - 25,204 in the first five months of 2011 compared with 17,517 in the same period of 2010.   The BMW 5 Series continues its very strong sales growth with May posting an 83.5% increase over May 2010.  Year-to-date the 5 Series has sold 20,922 compared to 11,981 in the first five months of 2010, a 74.6% increase.

BMW Pre-Owned Vehicles
In May, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,773, a decrease of 1.2% from the 14,958 sold in May 2010.  

Year-to-date, BMW used vehicle sales are down 2.5% on volume of 68,508 compared to 70,278 in the first five months of 2010.

MINI Brand Sales
MINI USA reported sales of 5,801 automobiles in May.  The May 2011 sales are an increase of 37.0% over the 4,233 sold in May 2010.

Year-to-date, MINI sales in the U.S. are up 46.3% on volume of 24,588 compared to 16,804 in the first five months of 2010.

Sales BMW of North America, LLC, May 2011



May '11

May '10

%

YTD May '11

YTD May '10

%

1 Series

414

844

-50.9%

3,994

4,492

-11.1%

3 Series

8,117

9,659

-16.0%

34,707

40,019

-13.3%

Z4

650

431

50.8%

1,533

1,500

2.2%

5 Series

4,201

2,289

83.5%

20,922

11,981

74.6%

6 Series

279

170

64.1%

800

822

-2.7%

7 Series

1,386

624

122.1%

4,908

5,119

-4.1%

BMW passenger cars

15,047

14,017

7.3%

66,864

63,933

4.6%

X3

2,350

715

228.7%

10,337

2,715

280.7%

X5

2,684

2,661

0.9%

12,738

12,712

0.2%

X6

570

466

22.3%

2,129

2,090

1.9%

BMW light trucks (SAVs)

5,604

3,842

45.9%

25,204

17,517

43.9%

BMW brand

20,651

17,859

15.6%

92,068

81,450

13.0%

Cooper /S Hardtop

2,775

2,259

22.8%

12,618

10,047

25.6%

Cooper /S Convertible

527

885

-40.5%

2,110

2,861

-26.2%

Cooper /S Clubman

789

1089

-27.5%

3,140

3,896

-19.4%

Crossover

1,710

N/A

N/A

6,720

N/A

N/A

MINI brand

5,801

4,233

37.0%

24,588

16,804

46.3%

TOTAL BMW of North America, LLC

26,452

22,092

19.7%

116,656

98,254

18.7%