Reynolds Launches New CRM Solution for the iPadŽ

DAYTON, Ohio, June 1, 2011 -- The Reynolds and Reynolds Company today announced the launch of dealerPAD, a mobile version of the Reynolds Contact Management solution developed for use on the AppleŽ iPadŽ.  dealerPAD will be offered as an additional benefit at no charge to Reynolds Contact Management customers.

With dealerPAD, dealers can access important functions of Contact Management from anywhere, at anytime, in or out of the dealership. These functions range from creating and updating customer records to searching the dealer's vehicle inventory. dealerPAD also leverages the built-in design features of the iPad to improve the overall Contact Management user experience.

"dealerPAD provides dealership personnel immediate access to customer and dealership information, without being confined to a desktop PC at the dealership," said Jon Strawsburg, vice president of Product Planning at Reynolds and Reynolds. "With this information at their fingertips, dealers are able to respond more quickly and accurately to customer requests, which can lead to increased customer satisfaction, lead conversion, and sales revenue for the dealership."

Strawsburg concluded, "We've designed dealerPAD to be a 'game changer' in helping dealers improve their sales processes and improve customer relationships, inside and outside of the four walls of the dealership. Ultimately, our products are measured by the results they deliver for dealers."

Contact Management for the ERAŽ dealership management system is one of the most comprehensive and widely used customer relationship management (CRM) tools for car dealerships. By helping dealerships drive efficiency into their CRM process, Contact Management enables dealers to more effectively reach, attract, and retain sales and service customers.

About Reynolds

Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com)