Citroen Sets Standard With BCA

SLOUGH, UNITED KINGDOM – June 1, 2011: Citroen UK achieved a excellent result in a special Live Online Closed Sale at BCA Measham on Friday 20th May.

In the biggest sale staged by Citroën and BCA in partnership this year, the manufacturer offered and sold 360 cars and commercial vehicles for a 100% sell out success. The sale generated a turnover of £2.9 million, equivalent to 102% of CAP Clean across the board.

The event attracted over 40 Citroën Approved dealers who competed in the auction hall and via Live Online for the sparkling selection of vehicles. A total of 52 vehicles were sold online, equivalent to 14% of the sale entry.

The sale marked the debut of the new C4 models, which achieved an average of 105% of CAP Clean. There was continuing demand for C1, with 44 models sold for an average of 110% of CAP Clean, while C2 averaged 101% and C3 averaged 104% of CAP.

Just one example of C3 Pluriel was available and this sold for an astonishing £6,050 – equivalent to over 130% of CAP. C4 Picasso averaged 101% of CAP, while Grand Picasso achieved over 107% of CAP.

Citroën’s commercial vehicles also performed exceptionally well, with Berlingo averaging 103%, Nemo realising more than 113% and Relay achieving up to 131% of CAP.

Michael Brown Head of Remarketing for Citroën UK commented “This was an exceptional result at a time when the used market has been under some pressure. The strong attendance and the confident bidding throughout the sale underlines the desirability of the Citroën range and demonstrates the commitment of our dealer network towards used cars. To sell 360 vehicles in one sale on one day is exceptional, particularly when conditions are getting tougher.”

BCA National Account Manager, Paul Dunn added "This high profile event was one of the largest closed sales staged by BCA this year. The 100% conversion and strong CAP performance underlines that Citroën is building on its reputation for desirability, value for money and quality across the product range.”