Ford Unveils All-New Focus For Australia

MELBOURNE – June 1, 2011: Ford Australia today announced the full line-up and specifications for the all-new Ford Focus, showcasing its dynamic exterior and interior designs, innovative and affordable technologies, fun-to-drive and fuel efficient performance, and comprehensive safety package.

On sale in August, the all-new Focus is a key element of the Ford product portfolio in Australia. Customers will have their first opportunity to see the stylish design of the new Focus range – and experience some of its innovative technologies – even sooner, when the 2011 Melbourne International Motor Show opens on July 1.

“In every world market where Focus competes, customers are looking for expressive design, affordable innovation, superior quality, responsive performance and exceptional fuel economy,” said Bob Graziano, President and CEO, Ford Australia.

“In Australia, the all-new Focus presents all these elements in one outstanding package. It raises the bar in all these areas, which will not only delight our existing customers but also expand the appeal of the Focus brand to a whole new generation of Ford customers.”

Distinguished by its sleek and sporty design, the new Focus is packed with more affordable technologies and features than ever previously offered by Ford in this market sector.

New-look model line-up
The all-new LW Focus range introduces a new-look, four-tier model line-up, comprising entry-level Ambiente, mid-series Trend, dynamic Sport and high-tech luxury Titanium models.

The Ambiente is a stylish introduction to the all-new Focus range, while the Focus Trend effortlessly merges stylish design with innovation and convenience. The dynamic character of the all-new Focus really comes alive in Sport, with an even greater emphasis placed on driving enjoyment, while Focus Titanium features the very latest innovative technology and contemporary luxury, making it the ultimate all-new Focus.

With over 10 million units sold since its introduction in 1998, the Ford Focus has become a firm favourite with consumers worldwide for its outstanding value, comfort and safety, and above all, for being great fun to drive.

Following an unprecedented global development program under the company's One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors.

“The new Focus is evidence of One Ford in action, and truly represents the best of the Ford Motor Company,” Graziano said.

“Our investment in a new global small car platform is enabling us to provide consumers in Australia, and around the world, with an affordable range of cars that offer quality, fuel efficiency, safety and smart technology beyond their expectations.”