Mazda Shinari To Make Its Australian Debut At 2011 AIMS

VICTORIA, AUSTRALIA – May 31, 2011: Mazda has confirmed that the stunning SHINARI concept car will make its regional debut when it is displayed at the Australian International Motor Show in Melbourne from 1 – 10 July.

After being unveiled to critical acclaim at international motor shows in Shanghai, Los Angeles and Geneva, it’s now the turn of the Australian public to get close to SHINARI, the first concept vehicle to be created by Ikuo Maeda in his new role as Mazda’s global director of design.

SHINARI is a four-door, four-seater sports coupe which perfectly expresses Mazda’s ‘KODO-Soul of Motion’ design theme and truly embodies the key elements that will take Mazda design into the future.

KODO- Soul of Motion describes the ultimate form of motion, it captures the moment just as motion begins, it stirs the emotions and evokes a will to drive.

Inspired by an image of a predator ready to pounce, every element of SHINARI is designed to suggest the presence of pent up energy propelling the car forward, giving the feeling that SHINARI is a vehicle in perpetual motion.

The combination of a rearward tapering A-pillar, distinctive front fenders and dynamic body surfaces which appear as if they are constantly transforming make SHINARI look as though it is ready to leap at any second.

Front-on there is no doubt that SHINARI is part of the Mazda family, with a three-dimensional front grille proudly emphasising the Mazda lineage.

The interior of SHINARI is designed to create a completely driver oriented experience. The use of machined aluminium, soft natural leather and dedicated driving ergonomics ensure that the interior is just as striking as the exterior view.

SHINARI represents the next generation of Mazda design and is just one component of what is sure to be one of Mazda’s most exciting and engaging Motor Show displays.

Mazda Australia Managing Director, Doug Dickson is looking forward to the opportunity to showcase SHINARI in front of an Australian audience “This is a concept that truly captures KODO design and provides an insight into the future direction for Mazda design. It is really exciting to have SHINARI in Australia for the first time and to give the Australian public the opportunity to see this truly stunning vehicle up close and in the metal” he said.