Michelin North America Offers Access to Up-to-the-Minute News Coming Out of Michelin Challenge Bibendum - the Largest International Event for Sustainable Road Mobility

GREENVILLE, SC--May 18, 2011: For the first time, Michelin North America has made it possible, through an online hub at Live Michelin to obtain key information and announcements, videos/photos and live updates from Michelin Challenge Bibendum, the largest international event for sustainable road mobility.

What: On-the-ground reporters will be capturing the news so site visitors can virtually attend the world's premier forum for sustainable road mobility.

Background: As the global energy crisis continues to unfold internationally, the world's leading researchers, auto manufacturers and policy makers will travel to Berlin from May 18-21 for Michelin Challenge Bibendum.

Since 1998, Michelin Challenge Bibendum has traveled all over the world showcasing technological advances and test-driving the latest and fastest in clean vehicles. Topics of discussion include the future of transportation, environment and energy -- and how they relate to the future of the mobility of people and goods. In addition, car manufacturers and technology developers from every continent will bring more than 200 vehicles featuring the latest in green transportation technology-- from electricity to fuel cells, from clean Diesel to natural gas.

When: May 18 --22, 2011

Original Content:

• Video Interviews with Keynote Speakers and Participants
• Photos of latest and greatest in green transportation from electricity to fuel cells and clean diesel to natural gas
• Live Twitter and Facebook Feeds
• Presentations from major manufacturers (Volvo, BMW, Porsche)
• Test and workshop session coverage