Welcome to The Auto Channel

The Auto Channel (Our name, Trademarked and Registered by the United States Government: Reg. No. 3,443,738) has been the online authority for automotive research and information since 1995.

Before any other automotive web site thought it helpful to provide in-market consumers with free tools to make them smarter, and level the playing field when it came time to do battle with their local dealer, The Auto Channel did then and continues to do so now.

Before any other automotive web site recognized the value of video and audio to a viewer, we did and continue to do so.

Before any automotive site thought it important enough to maintain archives of auto industry releases and articles so automotive researchers forever could have easy access to hundreds of thousands of these stories, we did and still do.

So who are you and why are you here?

ARE YOU AN IN-MARKET SHOPPER? ARE YOU YOUR FAMILY’S CAR GURU? (About 75% Of Our Audience)

If you arrived at The Auto Channel.com to gather auto information that will help make you a smarter buyer, no matter what your automotive knowledge, congratulations, because our well thought-out and invented-here exclusive tools and content behind this link will surely be of help to you…

But we don’t expect to see you back here for about six years or until the next time you need our automotive information to help you to narrow your own or another buyer’s auto purchase consideration list. Or we may see before then, when your notoriety as a car guru precedes you and you need access to honest facts to back up your opinions or suppositions.

ARE YOU AN AUTO ENTHUSIASTIC? (About 25% of Our Audience)

If you are here at The Auto Channel because you are an auto enthusiastic, welcome brothers and sisters, we have no doubt that you will become regular visitors here. Because we have designed and maintain The Auto Channel so you can find 100% relevant automotive content that will provide you with answers and data for your automotive questions here throughout The Auto Channel.

If you are looking for esoteric or top line data about Cadillac, by searching The Auto Channel’s million pages of content we promise you will not find any links to a Cadillac Dog Food site, unlike a Google Search might return. Unlike web searchs The Auto Channel will return 100% Automotive Information and Multi-media responses to your query.

Only here on The Auto Channel can auto enthusiastics find brand single specific data such as specs, reviews, pricing, comparisons and opinion for every one of the 42 brands of automobiles sold in North America from 1997-2012 (find them here).

And automotive news and releases within more than 50 automotive topics sections, containing over 16 years of automotive news archives, auto content that is nowhere else to be found, as text, audio and video articles, auto show coverage. HERE.

And because you are an auto enthusiastic, we know that you want to easily find videos from the major auto show’s press events , not just an edited minute or two of the presentations but video of the complete press presentation no matter how long it lasted, event from auto shows from 1997-2011…Detroit, LA, NY, Miami, Tokyo, Paris, and Frankfurt.

You will also find complete video coverage of many Alt Fuel meetings and conventions, and see and hear the truth about our country’s lack of an honest effort to break our gasoline habit…like getting off of drugs it’s not an easy thing, especially since our government continues saying it wants to help, but does everything it can to continue the gasoline monopoly.

So we are glad you are here, no matter why, and let me know what you think (msnide@theautochannel.com).

Enjoy and be sure to use your best research methodologies to find what you want within The Auto Channel’s million pages of content, Get Smart Not Screwed .