London's Ferrari Store Showcases Designs For "Cities Of Tomorrow"

MARANELLO, ITALY – May 13, 2011: The Ferrari Store is proud to support the Royal Institute of British Architect’s vision for the “Cities of Tomorrow” with a unique and innovative display in all four windows of the flagship store on London’s Regent Street. The window designs were created by Duggan Morris Architects and show their vision for how Cities of Tomorrow can take inspiration from one of the most iconic automotive brands to create innovative urban environments of the future. The displays utilise Ferrari memorabilias, original, unique and certified components from past and present of F1 and GT cars, which can be purchased from the Ferrari Store.

The concept of the Cities of Tomorrow display at the Ferrari Store shows future cities as an eclectic mix of creative engineering, architectural innovation and renovation through imaginative reuse and reinvention, where intelligent building systems can be employed to facilitate movement, passive environments and well-being.

The Cities of Tomorrow at the Ferrari Store on Regent Street is currently on show until Sunday 29 May 2011.