Hyundai: iMax Takes On Fashion Week

SYDNEY – May 13, 2011: Hyundai Motor Company Australia has partnered with leading fashion production agency ‘Something Group’, providing them with a Hyundai iMax to take care of some very important deliveries at this month’s 2011 Rosemount Australia Fashion week.

The deliveries, definitely marked ‘handle with care’, included DJs, Producers, production crew and catwalk models who were transferred to parades and after-show events in the iMax.

Some of Australia’s most avant-garde, respected and leading fashion houses including Bec & Bridge, Zimmerman and Kirrily Johnson were assured their precious cargo arrived on time and intact in the iMax during the frantic fashion week program.

Set against the spectacular backdrop of Sydney’s Circular Quay and off-site venues, over 40 designers exhibited their new season collections to national and international press during the six-day programme.

The Hyundai iMax ensured models were delivered on time; and in comfort and safety to the events, having enjoyed the spacious interior, dual zone air conditioning and of course, iPod integrated sound system. Wide sliding doors on both sides ensure effortless entry and exit to the rows of seating, which provide ample room for even the longest legs.

iMax not only handles people transport with ease and deplume, the generous cargo space at the rear ensures there is always room for just one more pair of shoes.

“During the whirlwind week, which is frantic at the best, it was fantastic to know we could rely on the Hyundai iMax to ensure our guests and our models were travelling in safety and in style,” said Jack Bedwani Director, Something Group.

A frantic week of fashion was all just another day in the life of the multi-award winning Hyundai iMax – Australia’s Best People Mover for three years in a row.