Mercedes-Benz USA Revs Up The James Beard Awards With The Mercedes-Benz Victory Lane Suite To Toast 2011 Winners

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NEW YORK--May 11, 2011: Mercedes-Benz USA (MBUSA) took the 2011 James Beard Awards up a notch last evening with the unveiling of the premier Mercedes-Benz Victory Lane Suite, toasting ABC Kitchen in New York as the winner of Best New Restaurant in the United States at Avery Fisher Hall at Lincoln Center.

Described as the "Oscars" of the food world, this is the second consecutive year that MBUSA has sponsored the prestigious Best New Restaurant Award. Throughout the evening, the newly crowned chefs made a pit stop at the suite where they celebrated with a ceremonial champagne toast and congratulations from James Beard Foundation staff.

MBUSA began its partnership with the James Beard Foundation last year -- sharing a natural connection and passion for commitment to heritage and excellence. The Best New Restaurant Award, given to Chef and Owner Jean - Georges Vongerichten and ABC Kitchen, recognizes a new restaurant (opened in 2010), that consistently displays excellence in food, beverage and service, and is likely to have a significant impact on the food industry in the years to come.

As the inventor of the automobile, celebrating its 125 year anniversary in 2011, Mercedes-Benz continues to be synonymous with automotive excellence with a long legacy of advancements in vehicle technology from safety to design. "Mercedes-Benz is proud to present The Best New Restaurant Award to Jean-Georges Vongerichten of ABC Kitchen," said Lisa Holladay, manager, brand experience marketing, Mercedes-Benz USA.  "As the oldest car company in the world that continues to innovate and remain on the cutting-edge, we understand what it takes to deliver on the commitment to be the best or nothing."

In partnership with the James Beard Foundation, MBUSA will continue the celebration by offering a $75 James Beard House dining certificate to all new members who are also Mercedes-Benz owners.  For more information on MBUSA, please visit MBUSA.