Interest in OnStar FMV Retail Mirror Surges

DETROIT--May 10, 2011: With the consumer launch of OnStar's new retail product, OnStar FMV (For My Vehicle), this summer, excitement is growing surrounding the expanded availability of the telematics service for more than 90 million vehicles on the road.

OnStar FMV is a rearview mirror that delivers the core features that have made OnStar the most trusted and popular in-vehicle safety, security and convenience service on the market today, with more than 6 million active subscribers.

To help consumers determine whether their current vehicle is compatible with OnStar FMV, OnStar has launched an online compatibility tool called "Vehicle Selector". The tool allows users to enter in basic vehicle information, like make, model and year, to see if the upcoming retail product will work on their vehicle. "Vehicle Selector" is available at OnStar and the OnStar Facebook page.

"The Vehicle Selector was accessed more than 10,000 times in the first 24 hours of availability," said Sam Mancuso, chief marketing officer, OnStar. "Since we announced OnStar FMV, consumers have been very interested in whether or not they can get it for their vehicle. Now they only have to visit OnStar and there's a simple tool they can use to find out, and they can even sign up to receive updates on when OnStar FMV will be available in their area."

To date, OnStar has validated 90 million vehicles manufactured in the last 10 years as compatible with OnStar FMV -- up from 55 million when the product was announced at the Consumer Electronics Show in January

OnStar FMV features include:

Automatic Crash Response
24/7 Emergency Services
Turn-by-Turn Navigation
Stolen Vehicle Location Assistance
Roadside Assistance
Hands-Free Calling, through OnStar or a Bluetooth connection

OnStar FMV will be available later this summer at all Best Buy stores, OnStar's first strategic retail partner - with onsite installation -- and at other consumer electronics retailers. OnStar FMV will carry a suggested retail price of $299. Installation, which consists of replacing the existing rearview mirror with OnStar FMV, is expected to take less than an hour and cost no more than $100 in most vehicles. A range of service plans will be available for OnStar FMV, starting at $18.95 a month or $199 a year.