Motorsports Brand News - Roush Fenway Racing Revamps Website To Focus On Sponsorships
CONCORD, May 9, 2011: The world’s largest motorsports organization – Roush Fenway Racing – has launched new sections to its website www.RoushFenway.com, providing a more comprehensive sponsorship focus for attracting business partners to its blue-chip portfolio.
The Roush Fenway website is exclusive and innovative for NASCAR team sites as well as the professional sports teams industry in general. The enhanced site highlights the marketing advantages of a NASCAR sponsorship – commanding a large demographic appeal with more than 50 million people and the most proven brand-loyal fan base – and the value derived from a Roush Fenway program associated with the most top Fortune 500 companies.
“Our primary goal with the new site is to demonstrate our dedication to our partners for leveraging business-to-business opportunities by connecting like-minded sponsors,” said Robin Johnson, executive vice president of business development for Roush Fenway Racing.
The site features an extensive list of Roush Fenway’s first-rate partners, which expands to showcase each individual sponsor and detail how they’ve been able to achieve marketing success through their relationship with the racing team. An impressive “Driving Success” flash video, produced with NASCAR Media Group, is also featured on the revamped site demonstrating Roush Fenway’s passion for winning and formula for driving its successful motorsports marketing program.
“In our more than 25 years of motorsports marketing experience, we have proven that there is a direct correlation between track performance and our sponsors’ success in the marketplace,” said Steve Newmark, president of Roush Fenway Racing.
“Our culture of performance delivering value to sponsors on the track and in business is why top brands have aligned themselves with Roush Fenway,” he said.
Enjoying a strong position in NASCAR’s early 2011 season with Carl Edwards currently leading in NASCAR’s Sprint Cup Series and Ricky Stenhouse Jr. in front of the Nationwide Series, Roush Fenway is focused even more on its on-track performance this year and its partnership opportunities for driving effective results.
Roush Fenway’s event marketing program is also spotlighted on the new site illustrating the effective motorsports solutions provided by the team through the use of an interactive track map. This innovative feature allows potential sponsors the opportunity to see the many ways Roush Fenway is helping its partners leverage their sponsorship, engage consumers, and achieve a variety of marketing benefits.
“We are now shifting gears to become not only the team with the most wins in NASCAR’s top three series, but also one that provides the best ROI model that will be a NASCAR exclusive for our sponsors in years to come,” said Johnson. “Stay tuned for a major marketing alliance, which will significantly set us apart from the rest of the pack.”
With five NASCAR championships, more than 280 wins and leading performance on the racetrack, Roush Fenway positions itself as the largest motorsports marketing operation in the world. Along with an enviable roster of sponsors like Aflac, UPS, 3M, Subway and Crown Royal, Roush Fenway provides a unique brand connectivity for its partners.
The award-winning RoushFenway.com will continue to serve as a premier website for racing fans with race previews and recaps, breaking news, race and driver photos, exclusive multi-media, and in-depth corporate information. Weekly features on Roush Fenway drivers, up-to-the-minute statistics, promotions and special offers from the race team and its sponsors are also featured on the site.
Roush Fenway will remain the lead innovator in Internet marketing among race teams, integrating digital and social media combined with traditional marketing efforts for propelling a brand with the most successful motorsports marketing organization in the world.